How Much Is Stampylonghead Making On YouTube?

Stampy Making Millions?For those that don’t know (or don’t have kids), Stampylonghead is the YouTube name for a former barman that creates videos of himself playing console games. That, in itself, doesn’t sound too incredible – what is quite incredible is that Stampy managed to earn enough through the YouTube monetisation programme that he could leave his bartending job and go full time.

What’s even more amazing is that he now has one of the most popular YouTube channels in the world, attracts several million video views a day, and almost certainly commands the kind of salary that most Premiership footballers would envy.

Surprisingly, though, the figures also indicate that making a living off YouTube is more difficult than a lot of people might initially think.

Average YouTube CPM

YouTube pays its video partners for every thousand ad views that their videos receive, and this CPM tends to vary according to the popularity of the channel and just how many views they are receiving. It would be fair to assume that those channels with the most views are the ones that are able to command some of the highest CPM rates, although it is ultimately down to advertisers and YouTube.

Because Stampy’s videos primarily attract children between the ages of 6 and 14, and surprisingly with a 60/40 split of girls and boys, his channel may not receive the highest CPM available.

Possible CPM For Stampy’s Videos

Estimates on a typical CPM vary wildly, and there are a number of factors that come into play, but said estimates tend to range from a low of $0.70 per thousand to a high of $7 per thousand, which is the equivalent of between around 40p and £4 for every thousand views. Not every video displays the pre-roll ads, although ads do appear elsewhere on the page, and some very simple testing (we clicked on a few dozen Stampy videos to see how often ads were displayed) only led to 3 in 10 videos showing ads.

Assuming that Stampy receives payment for pre-roll ads on 30% of his videos as well as additional Adsense type revenue from the other ads on the page, he is likely to be earning between 20p and £2 for every thousand video hits he receives.

Stampy Hits

According to tubefilter.com, Stampy, real name Joseph Garrett, received 152 million views in January 2014 alone and was the fourth most popular YouTube channel. Recent figures from SocialBlade.com suggest a slight increase for February. In October 2013, the number was less than 50m, and a year ago was only half a million. In the past 12 months, and using socialblade figures, his channel has received more than 600 million views – it would be fair to describe the rise as meteoric, but has it made Garrett any money?

Applying the CPM range above to Stampy’s annual video views since March 2013, he could have earned anywhere between £125,000 and £2.5m assuming that the videos were monetised over the whole period. If viewing figures remain at their current level, he would receive 1.8bn views over the space of a year and that equates to between £360,000 and £7.2m in earnings.

In terms of personal earnings, YouTube is only one way that Garrett could be monetising his new-found popularity. The official Stampy Facebook page has 100,000 followers with another 80,000 on Twitter. Branded merchandise sales, media payments, and any advertising partnerships will also inflate earnings further, so it’s safe to assume that the 23 year old former barman is making a comfortable wage.

Stampy Says…

Garrett himself is cagey about discussing the amounts he is making, but has conceded that it was enough to quit his job working behind a bar, and that it could make him a millionaire. Using the figures above, we would have to agree, and when you consider that the channel with the most views on YouTube is PewDiePie, another gaming channel with nearly twice as many views as Garrett’s channel, there may be more profits to come.

Overheads for Garrett consist of electricity to his TV and console, an annual Xbox subscription, and possible hardware replacements. While this may not total anything more than a few hundred pounds, the tax and national insurance returns, even for somebody that still lives with his parents, will be astronomical.

Broader Findings

Even the lower end of these estimates is a significant annual salary for any individual, but considering Stampy has the fourth most video views on the whole of YouTube, we don’t think it’s all that much. If you consider that most companies that tend to fare well on YouTube will employ a number of staff, have considerably more overheads than Garrett, and potentially have to pay for more expensive video editing solutions, it is obvious that making a living from YouTube alone will be out of the grasp of most people and businesses.

Matt Jackson

Matt Jackson is a professional content, article, and news writer with nearly 10 years' experience writing for individual websites and agencies. Enjoy high quality content for your site or follow his work at brandingmedia.co.uk.

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5 Comments

  1. Sandi May 13, 2014 9:47 pm  Reply

    Just goes to show that… you pick something you’re good at, and help others with their problems, bring value to your audience and “if you build it, they will come”. His meteoric rise is also due to the fact his videos are so entertaining (said by a 40+ y.o. mother of a Stampy Longnose fan). I follow Stampy to see what works in Internet marketing, and his model is a great one to emulate.

    • Matt Jackson May 13, 2014 9:59 pm  Reply

      Couldn’t agree more – his is a success story that would prove nearly impossible to emulate, though, because he didn’t really “do” anything. No planning, no marketing, no strategy. It just sort of happened for him. Although, like you say, he did something that he was good at and stuck at it.

  2. Nick June 10, 2014 3:49 am  Reply

    on another website it says that stampy gets over 237.000 £. A month

    • Matt Jackson June 11, 2014 11:43 pm  Reply

      Hi Nick,

      I wrote this post a while ago, and even then there was some conflicting data and information flying around. I could quite easily believe that he’s making that much; one thing is for sure – he’s making a packet out of essentially playing games. And, yes, I’m a tad jealous.

  3. Minecraft Videos August 18, 2014 9:36 pm  Reply

    The Minecraft Video genre has sprung up with immense popularity. Any video about minecraft gets massive hits on YouTube, for example. Whatever the video is about, it will have at least 10k views, from a random channel. It’s a little interesting that Minecraft gets this kind of video popularity, because I don’t know about you, but I don’t know a lot of people who play Minecraft.

    I can’t wait to see what will happen over the next years with Minecraft. If this “Minecraft craze” remains, it’s not too late to start recording videos right today.

    Just my thoughts.

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