Aged Domains, PBNs, Feeder Sites, And 301 Redirects
If you’ve spent any time on SEO or web marketing sites, you will have undoubtedly come across pages and posts telling of the benefits of using aged domains. Apparently, all the most successful affiliate marketers and niche marketers are doing it, so how can you join in and get the benefit from domains that other site owners have let go?
Trawl sites like www.nichepursuits.com (prepare to lose a few days because there is a lot of useful information) and you will read tales of private blog networks, 301 redirects, and the creation of secondary and microsites. In truth, these techniques are not mutually exclusive, so you can benefit from all three, although it will mean spending more money on buying even more domains.
If you need help finding, acquiring, and benefiting from aged domains, then we will be publishing a guide some time in the future, but SearchSimplicity.com has a mammoth aged domain buying guide for you to look at.
The simplest and cheapest method of using an aged domain is to implement a 301 redirect from the aged domain to your money site. This not only directs any traffic that might stumble on the domain, but it also allows you to pass the benefits of links and authority that the domain has, to your own site.
To get a little more benefit from this technique, you can also add additional redirects from individual pages that have a good link profile or attract traffic, to deep pages on your own website. Monitor your analytics, check your link profile, and redirect to relevant pages.
The redirect takes very little work, especially when compared to developing a new site – even a simple site will take time and money. It is also inexpensive – buy the domain and you’re pretty much done.
Secondary Sites And Microsites
There is some question over whether microsites or feeder sites really offer the same SEO benefit as they once did, but done properly they won’t harm your efforts, and should give a decent return. If you don’t have the time, the money, or the inclination to set up a full private blog network, then two or three feeder sites using aged domains could make a big difference to your link profile.
An individual secondary site will usually require more work than a single PBN site, but you will have fewer of them. If you’re a prolific writer, don’t mind getting your hands dirty by setting up WordPress sites, and you’re happy to put in a lot of work on your new site, then this can prove a useful way to go.
Private Blog Network (PBN)
However, if you’re going to develop your own sites, buy aged domains, and commit to some ongoing work, then you might as well go all out with a private blog network. This is a network of sites, typically anywhere from 5 to several dozen, which are hosted on a range of unique IP addresses, each have their own aged domain, and contain at least 5 to 6 pages of content each.
The most important factor when developing a PRIVATE Blog Network is to ensure that it remains private, and looks as though the sites are not attached to one another. If Google believes that one person owns all the sites, then they will devalue the links provided from those sites.
A PBN can prove a lot of work, and paying for hosting accounts for each of the IP addresses you use can also prove expensive. If you then pay for content, then this adds further to the costs. However, the PBN provides the greatest link profile benefit, will typically prove effective for longer, and it also affords you the opportunity to generate links in the future (although care should be taken not to link to your own site too often).
Incorporating one or two feeder sites, which will have greater authority than your PBN sites, can help to target different niches, but these too do take a lot of time and effort for results that are not as good as they used to be.
The 301 redirect is the quickest, cheapest, and simplest method of using a 301 redirect, but will arguably give the least link benefit to your money site.
Combining all three of these techniques will give you a more diverse link portfolio, it will enable you to use the most authoritative domains for the best techniques, and it can also enable you to target more keywords and different niches. It is always good to use a variety of linking techniques, too, because Google has become good at identifying and penalising methods, so if this occurs, you will have other links to fall back on.