Social media sites have been cracking down on practices that they believe diminish the quality of experience that users enjoy while on their site. For Twitter, that means taking steps to prevent mean and hateful Tweets, while buttock photos and harassment are being brought into the Instagram spotlight. Facebook, though, are concentrating on preventing or reducing the effects of fake likes; likes that have been purchased through social media vendors and serve no real purpose to the community as a whole.
Facebook has been on a mission to curtail poor quality pages and accounts, primarily by identifying accounts that have been setup solely to harvest Likes and Follows. In March, the social network closed thousands of inactive accounts, and this month, they have announced that they are well on the way to beating fake likes.
Buying Fake Likes
Vendors sell likes by the thousands, often charging just a few pounds to beef up the perception of popularity that an account has. The belief by many is that the more popular business pages are those that are more likely to gain additional followers. Hilary Clinton is just one of a number of well-known celebrities that have been called out for her fake likes, and she has recently been hit by similar accusations that around half of her Twitter followers are either fake or inactive.
Facebook has said that they are winning the battle against like vendors, and that a number of the vendors have been forced to close already.
Instagram Bans Buttocks
Meanwhile, Instagram has banned fully-nude buttock pictures, and has updated its community guidelines. The guidelines now prohibit harassment specifically, by stating that any “serious threats of harm” are prohibited.
Twitter Bans Indirect Threats
Finally, Twitter has also been attempting to clean up the harassment that can exist on social media sites. The micro-blogging platform has said that they are working to curtail harassment, including in some ways that will be witnessed by users and other methods that will be less apparent. They changed their own guidelines, specifically prohibiting a number of forms of abuse, including those that indirectly threaten violence.
Check Your Own Following
If you want to see the approximate number of fake likes that a competitor has, then StatusPeople.com offers a measurement tool and app, also enabling you to determine who of your followers might be fake, and providing other analytical data regarding your social media accounts.