Good website content identifies problems or questions faced by readers and then answers them. The best website content answers everything that a potential reader might ask, without leaving gaps. Keyword research, content analysis, and competitor analysis all help provide content inspiration, but, to some extent, they ignore the people that the content is aimed at – the reader.
This is where AnswerThePublic.com really proves beneficial. It has become our favourite content marketing tool and we’re going to give you some guidance on how we use it to create web page content for clients and our own websites.
Before we start, though, it might be necessary to point out that we aren’t affiliated with AnswerThePublic in any way – it has become the service we turn to most often. We use it when creating web pages, when writing blog posts, and when crafting guest posts for outreach. It certainly isn’t without its limitations, but it is excellent at what it does.
Problems With AnswerThePublic
We really do think it’s an excellent tool, but it isn’t entirely devoid of flaws. What’s more, some people and some agencies will have their own preferences. The biggest problem, from our point of view at Branding Media, is that it doesn’t include search volume data. We use AnswerThePublic to identify questions and then we have to use that information on another tool in order to find the questions that are worth answering.
- Visualisation Is Gimmicky – When you first search for keyword related questions, AnswerThePublic provides related questions in a graphic wheel. Honestly, the visualisation tool is gimmicky. Reading questions updside down is troublesome, and it feels like the visualisation tool only serves the purpose of looking pretty when you first conduct a search. You can change from this graphic wheel to a text list of the questions simply by clicking the Data tab, but we aren’t fans of the visual representation.
- No Search Volume Data – AnswerThePublic is a basic keyword tool. This has its benefits, but also its pitfalls. It is a very easy service to use, but if you want to dig deeper into the questions provided, you will need to combine it with another keyword tool. The lack of search volume data means that the questions, which have enormous potential as long tail keywords, will require further investigation.
- There Are Better Tools For Other Keywords – We use AnswerThePublic to find questions that are relevant to specific keywords. It also provides a list of prepositions and an alphabetical list of searches. This alphabetical list is populated using Google search wildcards, so it certainly has its uses, but we use other tools for this kind of keyword research. It is the list of questions that we turn to AnswerThePublic for.
The Benefits To Content Marketing
Don’t be put off by these pitfalls. While there are some areas that could be improved, there is an awful lot that AnswerThePublic gets right too. It is simple to use, completely free of charge, and it can provide inspiration for website pages or for other forms of both on-page and off-page content.
- Free – There are very few free content marketing tools available. At least, very few that are genuinely useful. AnswerThePublic is one of the few. There are no premium options, although the company behind AnswerThePublic do have other paid content marketing tools and subscriptions that are related.
- Any Country – When you conduct any research on the site, you can choose the country that you are targeting. Simply click the dropdown box, choose the country that your content is targeting, and then click “Get Questions”.
- Easy To Use – It is simple to use but doesn’t offer complex data. This has the benefit that the tool is easy to use. Users only need to add a keyword, choose the country, and search. The only other options are to expert data to CSV or view Data tabs instead of the visualisation wheel.
- Potential To Reach Position Zero – Google lists keyword related questions as part of their search results. This data is the information that is used to propagate the list. By writing content, and by incorporating the questions into that content, you have the potential to have your answer listed on Google search results.
- Inspiration For Blog Posts – You can use the questions as ideas for guest posts. Bing and Yahoo especially like content that comes in the form of a question and answer, and while Google may have the vast majority of market share, it certainly isn’t impossible to rank for all of the major engines at once.
AnswerThePublic is easy to use. Enter your keyword into the search box, select the country you want to target, and then click Get Questions.
To make it easier to read and understand the information, click we suggest clicking the Data tab above the Image.
A lot of the questions are repeated, some will be irrelevant or based on keyword alternatives, and others aren’t practical to write about or include in your page content. What you are left with, though, is a list of potential, longtail keywords for your site.
You can either look to include the questions as headers at relevant points throughout the text, add a question and answer section to the bottom of the page, or you can even create an FAQ page or FAQ style post on your chosen keyword.
Ordinarily at this point we would include a few questions and answers but, when we searched, there were no relevant questions that showed up for the keyword AnswerThePublic. So, another potential pitfall is that there may be limited results for highly targeted and specific keywords.
Tips For Using AnswerThePublic In Your Content Marketing
- Where possible, we try to include 3 or 4 questions in a 1,000 word page of content. The actual number we incorporate depends on the topic, the type of post that we’re writing, and the availability of data on the AnswerThePublic website.
- If questions naturally blend into the content, we find this is the best way to incorporate them. Failing that, an FAQ style section at the end of a post or guide is another great way to incorporate relevant questions.
- You can also incorporate the questions and answers into your overall marketing plan. Use the questions you’re curate, search for them on Google, and direct to the content that you’ve published on your own site that answers the questions. This can get you some powerful and efficient links from forums, blog posts, and sites like Quora. Because you are answering genuine questions and providing genuine value to readers, it is rare for this type of link to be considered spam, although you should stick around to further expand on your answers if needs be.
- Because Bing and Yahoo seem to appreciate posts that come in the form of a question and answer, using some of the questions to create single posts can prove beneficial, although we wouldn’t advise doing this with every question that forms your list. Many of the questions will be repeated, which means that you’re basically just rewriting the same content over and over again. Check search volumes, pick those with the greatest volume, and use these to create high quality posts that are filled with relevant information.
- An obvious but sometimes overlooked use for AnswerThePublic is to create an FAQ page. These are supporting pages that can combine questions about products or services, as well as specific questions about your business. They may drive some search engine traffic, but they should be considered as being user-first content. It can be difficult to come up with questions, without guidance, and AnswerThePublic does a lot of the leg work that would normally be involved in curating ideas from Quora and competitor sites.
At Branding Media we use a variety of tools to improve our content marketing and guest blogging services. AnswerThePublic is not only a great way of finding content for web pages, but it can be used to find inspiration for your next guest post too.