Guide To Mobile Optimisation In 2015

Mobile marketing is no longer a luxury. The proliferation of mobile devices that not only include smartphones and mobile handsets but also tablets, and even smartwatches, means that the savvy website owner will pay virtually as much attention to mobile traffic as to traffic from traditional desktop and laptop devices. What’s more, with the announcement... Continue reading →

Apple Payments Coming Soon?

Several sources have stated that technology giant Apple is ready to launch its own iPhone mobile payment service, following discussions with a number of major financial companies including both Visa and Mastercard. Exact details of the system, or how it will work, are obviously not known, such is the nature of speculation and rumour. However,... Continue reading →

Americans Hate Facebook

It may have more than a billion members around the world, and many people may struggle to survive without its use, but according to the latest American Customer Satisfaction Index (ACSI), Facebook is the most hated of all social media sites; social media itself ranks as the fourth most hated of all industries. The respective... Continue reading →

Google Top Of The User Satisfaction List

Google has come out on top of the Annual Customer Satisfaction Index (ACSI) ahead of any other search engine for US customers. Apart from one year, Google has topped the list ever since the year 2000. All Others came second in the list, achieving an overall score of 77 compared to Google’s 83 rating. Bing... Continue reading →

Advertisers Shouldn’t Ignore Google+ And Twitter

Google+ has struggled to ignite the efforts of marketers since its launch, but several recent studies would indicate that avoiding it altogether is the wrong approach. Three separate reports show that while advertisers are concentrating their efforts on Facebook, Google+ ads have better click through rates, and Google+ visitors spend more time on the site... Continue reading →