What Is Native Advertising And Do You Use It Effectively?

According to a recent study undertaken by Copyblogger, only 3% of their readers have a strong understanding of native advertising. Considering how effective sponsored posts, Tweets, and other paid content can be, this figure is especially low. It is possible that many people use native advertising without really understanding that that’s what they are doing.... Continue reading →

A Is For… Authority

When we look for reliable information on a particular topic, we turn to those that are knowledgeable in that area. For example, when we want a website designed we call on a professional and experienced designer; when we need the toilet fixed, we ask a plumber. Running an online business or website means becoming the... Continue reading →