Facebook Cracking Down On Fake Likes

Social media sites have been cracking down on practices that they believe diminish the quality of experience that users enjoy while on their site. For Twitter, that means taking steps to prevent mean and hateful Tweets, while buttock photos and harassment are being brought into the Instagram spotlight. Facebook, though, are concentrating on preventing or... Continue reading →

Vast Majority Of Advertisers Don’t Understand Native Advertising

Research undertaken by Copyblogger has highlighted the fact that the vast majority of their users do not really understand what native advertising is. Copyblogger demographics are made up of website owners, bloggers, and marketers, indicating that while many of them may use some form of native advertising, they don’t necessarily know that this is what... Continue reading →

Advertisers Shouldn’t Ignore Google+ And Twitter

Google+ has struggled to ignite the efforts of marketers since its launch, but several recent studies would indicate that avoiding it altogether is the wrong approach. Three separate reports show that while advertisers are concentrating their efforts on Facebook, Google+ ads have better click through rates, and Google+ visitors spend more time on the site... Continue reading →

Twitter To Offer Better-Organised Timelines?

Twitter is testing a new feature, called Fave People, in an experimental app. The feature will enable mobile users to be able to select their favourite Twitter people and have a dedicated timeline view that displays posts only from that group. The feature is being tested using the alpha app for Android, which Twitter uses... Continue reading →

15 Million UK Users Now On LinkedIn

There’s no funny cat shots, no informative Minecraft tutorials, no videos of drinking games, and fewer pointless status updates (there’s always a handful, regardless of the site in question) and LinkedIn may be less popular than the likes of Facebook and Twitter, but that’s because it is more professional and takes itself more seriously. Facebook... Continue reading →

Facebook Buying WhatsApp For $19bn

Yahoo may be the company that has been hot on the acquisition trail lately, but Facebook has flexed its financial buying muscle with the purchase of messaging app WhatsApp for a staggering $19bn. It represents the largest purchase made by the social giant so far, surpassing the $1bn they spent on Instagram in 2012 and... Continue reading →